What's Up, Cupcake? Menu

Monday, September 20, 2010

What's Up, Cupcake?

You may be wondering where the name of this blog comes from.  Let me explain... (insert Princess Bride quote here)
About 5 years ago, a friend and I decided to go into the cupcake business together.  This was right when Sprinkles was being endorsed by Oprah and people were starting to take the world of cupcakes a little more seriously.  As we were avid bakers and connoisseurs of sweet treats, we decided to go into business together, just to see where things would take us and so that we could have a little fun in addition to our regular full-time jobs.  This is when What’s Up Cupcake was born.

Soon, what became an once every couple of weeks occurrence began to be an almost nightly baking frenzy.  Through word of mouth, our business had started to spread like crazy.  We were having a hard time keeping up but were thrilled with our success.  
Ultimately, we had ‘the talk.’  We had to decide if we were ready to put our jobs aside and concentrate on this solely.  We both realized that we were not ready to make that giant leap.  There were too many factors involved for our families, houses, etc. to take such a big risk and we didn’t want this to become something that was no longer fun for us.  

Every once in a while we talk about bringing back the business, but until then we continue to bake for fun.  She’s still my crafty partner in crime and I still love the What’s Up Cupcake name. 

P.S. whatsupcupcake.blogspot.com was our original blog and has our first mission statement still lised, but alas, it was so long ago that I don’t have any of the details to bring it back to life.

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